Awhile back eBay wanted me to verify my bank account information in PayPal to list certain brand items with them. I assume its to perhaps prevent counterfeiting of big brands such as Nike and so on. Now it seems they have backed away from PayPal verification and you can now verify by phone. You are then given a phone call and have to press a certain # (which I assume is random) to get your PIN. Then you enter in PIN number online.