I recently a bottle of Irish Spring Body Wash Moisture Blast for a road trip, because I didn’t want to deal with bringing bar soap and with having it remain all wet in a container. I believe body washes are made for those that don’t use washcloths. If you try to lather this in a washcloth it simply won’t work without using a ton of it. Not only that it leaves you all slimy afterwards. Perhaps its because it has a 8 hr scent system. Next time I’ll stick with bar soap. I think commercials like to show people not using washcloths, so they end up wasting more of the soap and to show it off better in their ads.