With the competition between Local TV stations and Newspapers heating up, newspapers need to wake up fast.
Put this on your front page! There is a reason why Mac OS X’s Dashboard widgets, Yahoo’s Widgets (formerly known as Konfabulator), Vista’s Gadgets, iGoogle, Pageflakes all have weather as their most popular module. Weather is very important. I would recommend current conditions, today’s forecast and tomorrow’s at the very minimum. You can then point them to your weather page that has more information on it.
Stop paying Accuweather and Weather.com for weather information. I’ve made several posts on this blog, about how to pull from the free weather data from the National Weather Service with code samples. Most of the data Accuweather and Weather.com get is from the NWS anyway, they just package it up, make it look pretty and give you easy ways to deal with it. With a little time and patience you can pull that data for free and mash it up how you like. Besides, Accuweather has some of the worst customer service there is and that is a well known fact. The amount of time you wasted for them to respond back for something you paid for or for answering a question, you could of used to built it in-house.
Local TV stations often have more accurate weather information than Accuweather or Weather.com, because they have their own local radar; Thus, they can set it up so it updates online by the minute. The only real reason people even bother going to local TV stations is to check the weather.
AP allows papers to get more page views (and therefore more advertising) for state, national and world news stories. Is it time to replace this method with mashups? Granted you won’t get the full story on your site, but you would get headlines and or a snippet and could put a citation of source. Perhaps this could be the new newswire and get the latest headlines off the social web and then research the stories more for in depth coverage. However, newspapers have a bad habit of not posting the stories or waiting a day until they are done with them, so they have fresh news tomorrow. Stop, put that news out now and have someone come in at 5:00 in the morning to make sure there is fresh and updated news before the morning traffic hits.
Stop paying for web apps from other companies. Did you know there is a market for web apps to be built for newspaper verticals (autos, classifieds, jobs, homes, obituaries, etc.) and sold directly to newspapers? The market exists because they know the newspapers don’t want to built their own app from scratch. If your company owns several newspapers why not have each site tackle one app and share it across all sites? Then you can manage upgrades, add new features and fix bugs without paying more fees and yearly costs when you already have developers.
Niche sites, many times a story will require extra data or some kind of flash interface to make it more appealing, I would forgo these and get the other stuff done first. Throwing up a niche site just to sell to advertisers isn’t useful unless you take into account that you should built sites to be used first and take into consideration making a site useful with data people might want. Web sites aren’t just for placing ads all over.
Does your city really need a separate forum app for every niche you have? Consolidate them into one. Same thing with your other sites if possible, consolidate them, with 1 look or feel.
Standards – Yes you know about web standards. But do you know about ad standards? How about setting new standards? How about a standard for how big your homepage can get? A 2mb homepage is unacceptable. Start setting up design standards, just because you released a new site or niche product doesn’t mean it has to get dumped on the homepage as a new block. Take the time to discuss what is most reasonable.
That new Flash 10 video player that takes 20 seconds to load up is unacceptable.
Get rid of duplicate links. Small sites might be able to get away with duplicate links on the side or in the footer, but on a huge site, you need to just get rid of them. This isn’t 1995 anymore people know how to click on things and find their way around. There is nothing wrong with someone clicking on a link or two and visiting 2 or 3 pages to find what they want. In fact, that is how the web works, otherwise you might as well just have 1 page for your entire site.
Search – offer this and allow people to narrow down the search by photos, stories, cars and so on. You don’t have to explain how to use a search engine, this isn’t 1996, people have used Yahoo and Google before. Have only 1 search box, not 5. If you can get rid of NewsBank, you should own your own stories and data and be able to provide them to your users for free also. One of the downsides to using 8 different apps for verticals and every other niche site you have is that each one has to do a separate search. What if someone wants to search for every instance of something in photos, news, obits all at once?
Start using so many domain names, I’ve brought this up several times on my blog, but I cannot stress this enough. dallasmorningnewsjobs.com is a waste of money, use a subdomain. Sure $10 a year may not be much but you know very well your paper probably owns about 300+ domains. While some of your domains maybe to protect your brand or market, by grabbing up dallasjobs.com or dallascars.com, be really smart in what you pick and sell the crap. And do you really need much more than the .net or .org for your main site? .biz and .info are very rarely used by good sites (css3.info is probably the only exception on the entire internet).
We live in a age of APIs and mashups, so start using them if you aren’t already.
TV stations are awake and starting to realize they need to get their online presence stronger than it has been. When it comes to weather, breaking news, video and having local news featured, their sites excel. However for in depth stories and a decent site they fail. Too often they don’t even archive their news, which is silly because people might want to look up old stories. Newspapers realized the web was their only saving grace years ago, but they locked down their content, bogged down the site with too many ads and made navigating their behemoths almost impossible.